Star Coffee is a conceptual brand identity created by Janella at Nova Connects as a visual mockup and design exploration. This project was developed to showcase warm, modern, and community-driven branding through rich earthy tones, bold typography, and a welcoming aesthetic inspired by artisanal coffee culture.

Although Star Coffee is not a real brand, this conceptual identity demonstrates how storytelling, colour psychology, and cohesive design elements can transform an idea into a fully developed visual system. From logo direction to packaging examples, social media styling, and lifestyle imagery, every part of this mockup was crafted to illustrate brand potential and creative range.

This project serves as a design example for portfolio presentation, client inspiration, and brand identity exploration, showcasing Nova Connects’ approach to thoughtful, strategic, and visually compelling branding.