Lead Generation Services
Lead Generation Services
Transforming Intent into Revenue: Our Full-Service Strategy for Maximizing Conversion and Delivering Sales-Ready Leads
Our core mission at Nova Connects is to fuel your business growth by creating powerful connections with your ideal customers. Our Lead Generation suite is designed not just to capture attention, but to build qualified pipelines that convert into lasting revenue. We integrate data-driven strategy with high-impact creative to deliver consistent, measurable results.
Lead Generation for Predictable Business Growth
Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. This process is crucial for filling your sales pipeline and ensuring sustainable, long-term revenue growth.
The Benefits of Effective Lead Generation
By implementing a strategic and professional lead generation program, your business can achieve significant advantages:
Predictable Revenue
Replaces inconsistent sales with a steady, measurable pipeline, making future revenue forecasts more reliable.
Higher Quality Leads
Focuses resources on attracting individuals who match your Ideal Customer Profile (ICP), leading to higher close rates and greater customer lifetime value (LTV).
Increased Brand Awareness
Your targeted content builds authority and visibility, positioning your company as a trusted leader and expert in your industry.
Maximised Marketing ROI
Allows you to track exactly which channels and content drive the most valuable leads, ensuring every marketing dollar is spent effectively.
Sales Efficiency
Delivers "sales-ready" opportunities that have already been qualified and nurtured, allowing your sales team to focus on closing, not cold outreach.
The 5-Step Nova Connects Lead Generation Process
We have a proven, systematic approach to lead generation that guides prospects from initial awareness to becoming a sales-qualified opportunity:
Analyse & Plan: We begin with a deep dive to define your Ideal Customer Profile (ICP), identify pain points, and set clear, measurable KPIs for the campaign (e.g., target CPL, lead volume).
Attract & Engage: We create and distribute high-value content (e.g., SEO blogs, targeted video, PPC ads) to draw the right audience to your digital assets.
Capture & Convert: We utilise optimised landing pages, compelling Call-to-Actions (CTAs), and valuable lead magnets (e.g., e-books, exclusive webinars) to capture contact information.
Nurture & Qualify: Leads are immediately enrolled in automated email sequences that deliver personalised content, track engagement, and move them through the sales funnel until they meet MQL (Marketing Qualified Lead) criteria.
Report & Refine: We integrate data with your CRM, provide weekly performance reports, and continuously A/B test messaging, channels, and creative to ensure peak campaign performance and maximised ROI.
Lead Generation for Predictable Business Growth
Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. This process is crucial for filling your sales pipeline and ensuring sustainable, long-term revenue growth.
The Benefits of Effective Lead Generation
By implementing a strategic and professional lead generation program, your business can achieve significant advantages:
Predictable Revenue
Replaces inconsistent sales with a steady, measurable pipeline, making future revenue forecasts more reliable.
Higher Quality Leads
Focuses resources on attracting individuals who match your Ideal Customer Profile (ICP), leading to higher close rates and greater customer lifetime value (LTV).
Increased Brand Awareness
Your targeted content builds authority and visibility, positioning your company as a trusted leader and expert in your industry.
Maximised Marketing ROI
Allows you to track exactly which channels and content drive the most valuable leads, ensuring every marketing dollar is spent effectively.
Sales Efficiency
Delivers "sales-ready" opportunities that have already been qualified and nurtured, allowing your sales team to focus on closing, not cold outreach.
The 5-Step Nova Connects Lead Generation Process
We have a proven, systematic approach to lead generation that guides prospects from initial awareness to becoming a sales-qualified opportunity:
Analyse & Plan: We begin with a deep dive to define your Ideal Customer Profile (ICP), identify pain points, and set clear, measurable KPIs for the campaign (e.g., target CPL, lead volume).
Attract & Engage: We create and distribute high-value content (e.g., SEO blogs, targeted video, PPC ads) to draw the right audience to your digital assets.
Capture & Convert: We utilise optimised landing pages, compelling Call-to-Actions (CTAs), and valuable lead magnets (e.g., e-books, exclusive webinars) to capture contact information.
Nurture & Qualify: Leads are immediately enrolled in automated email sequences that deliver personalised content, track engagement, and move them through the sales funnel until they meet MQL (Marketing Qualified Lead) criteria.
Report & Refine: We integrate data with your CRM, provide weekly performance reports, and continuously A/B test messaging, channels, and creative to ensure peak campaign performance and maximised ROI.
Lead Generation for Predictable Business Growth
Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. This process is crucial for filling your sales pipeline and ensuring sustainable, long-term revenue growth.
The Benefits of Effective Lead Generation
By implementing a strategic and professional lead generation program, your business can achieve significant advantages:
Predictable Revenue
Replaces inconsistent sales with a steady, measurable pipeline, making future revenue forecasts more reliable.
Higher Quality Leads
Focuses resources on attracting individuals who match your Ideal Customer Profile (ICP), leading to higher close rates and greater customer lifetime value (LTV).
Increased Brand Awareness
Your targeted content builds authority and visibility, positioning your company as a trusted leader and expert in your industry.
Maximised Marketing ROI
Allows you to track exactly which channels and content drive the most valuable leads, ensuring every marketing dollar is spent effectively.
Sales Efficiency
Delivers "sales-ready" opportunities that have already been qualified and nurtured, allowing your sales team to focus on closing, not cold outreach.
The 5-Step Nova Connects Lead Generation Process
We have a proven, systematic approach to lead generation that guides prospects from initial awareness to becoming a sales-qualified opportunity:
Analyse & Plan: We begin with a deep dive to define your Ideal Customer Profile (ICP), identify pain points, and set clear, measurable KPIs for the campaign (e.g., target CPL, lead volume).
Attract & Engage: We create and distribute high-value content (e.g., SEO blogs, targeted video, PPC ads) to draw the right audience to your digital assets.
Capture & Convert: We utilise optimised landing pages, compelling Call-to-Actions (CTAs), and valuable lead magnets (e.g., e-books, exclusive webinars) to capture contact information.
Nurture & Qualify: Leads are immediately enrolled in automated email sequences that deliver personalised content, track engagement, and move them through the sales funnel until they meet MQL (Marketing Qualified Lead) criteria.
Report & Refine: We integrate data with your CRM, provide weekly performance reports, and continuously A/B test messaging, channels, and creative to ensure peak campaign performance and maximised ROI.
Frequenly asked questions
Frequenly asked questions
Frequenly asked questions
Frequently Asked Questions (FAQ)
1. What is a "Lead" in the context of Nova Connects' services?
A lead is a person or business that has indicated interest in your product or service. We typically define three types:
MQL (Marketing Qualified Lead): Someone who has engaged significantly with our content (e.g., downloaded a lead magnet or attended a webinar) but is not yet ready to speak to sales.
SQL (Sales Qualified Lead): A lead who meets your Ideal Customer Profile (ICP) criteria and has shown explicit intent to buy, making them ready for a sales conversation.
Sales-Ready Appointment: A confirmed meeting or demo scheduled with your team.
2. How do you ensure the leads you deliver are high quality?
Our approach prioritizes quality over sheer volume through three core steps:
Precise Targeting: We use data to strictly target prospects who match your Ideal Customer Profile (ICP).
Intent-Based Content: We create valuable content (like specialized video or reports) that attracts only those actively searching for your specific solution.
Qualification: Our nurturing funnels and content consumption tracking pre-qualify leads before they ever reach your sales team, ensuring higher conversion rates.
3. What is the typical timeline for seeing results from a lead generation campaign?
Campaigns are typically phased:
Months 1-2 (Setup & Testing): Focused on strategy finalization, asset creation (landing pages, ads), and rigorous A/B testing to find the highest-performing channels and messaging. You will see initial lead flow here.
Months 3-6 (Scaling & Optimization): We scale the top-performing campaigns, leading to consistent, predictable, and measurable lead volume.
Beyond 6 Months (Sustained Growth): The foundation is built, and we focus on continuous optimization and expanding into new, profitable segments.
4. How do you determine the Cost Per Lead (CPL)?
CPL is not a one-size-fits-all number. It is calculated based on:
Industry: Highly technical or competitive sectors (like Finance or SaaS) have higher CPLs.
Qualification Depth: A basic contact form submission costs less than a fully vetted, sales-ready appointment.
Channel: Highly targeted platforms (like LinkedIn Ads) typically cost more than general channels.
We calculate CPL by factoring in all campaign costs (ad spend, agency fees, tech) divided by the number of qualified leads delivered.
5. Do I need to provide my own content or website?
We offer a full-service solution, meaning you don't have to. Our sub-services include:
Content Creation: We design, write, and produce all necessary assets, from high-converting landing pages to video explainers and lead magnets.
Integration: We work with your existing CRM and website infrastructure, or we can build new campaign assets as needed, ensuring seamless setup.
6. What if the leads you generate don't convert into customers?
Our goal is to deliver qualified leads. We set clear criteria for qualification together upfront. If sales conversion rates are lower than expected, we conduct a joint review:
Marketing Check: We verify the leads met the agreed-upon MQL/SQL criteria.
Sales Check: We analyze sales process and follow-up efficiency.
We believe in partnership—if there is a sustained quality issue on our end, we commit to refining the strategy and campaign channels until the quality improves, or we adjust the payment terms as defined in a Hybrid model agreement.
Frequently Asked Questions (FAQ)
1. What is a "Lead" in the context of Nova Connects' services?
A lead is a person or business that has indicated interest in your product or service. We typically define three types:
MQL (Marketing Qualified Lead): Someone who has engaged significantly with our content (e.g., downloaded a lead magnet or attended a webinar) but is not yet ready to speak to sales.
SQL (Sales Qualified Lead): A lead who meets your Ideal Customer Profile (ICP) criteria and has shown explicit intent to buy, making them ready for a sales conversation.
Sales-Ready Appointment: A confirmed meeting or demo scheduled with your team.
2. How do you ensure the leads you deliver are high quality?
Our approach prioritizes quality over sheer volume through three core steps:
Precise Targeting: We use data to strictly target prospects who match your Ideal Customer Profile (ICP).
Intent-Based Content: We create valuable content (like specialized video or reports) that attracts only those actively searching for your specific solution.
Qualification: Our nurturing funnels and content consumption tracking pre-qualify leads before they ever reach your sales team, ensuring higher conversion rates.
3. What is the typical timeline for seeing results from a lead generation campaign?
Campaigns are typically phased:
Months 1-2 (Setup & Testing): Focused on strategy finalization, asset creation (landing pages, ads), and rigorous A/B testing to find the highest-performing channels and messaging. You will see initial lead flow here.
Months 3-6 (Scaling & Optimization): We scale the top-performing campaigns, leading to consistent, predictable, and measurable lead volume.
Beyond 6 Months (Sustained Growth): The foundation is built, and we focus on continuous optimization and expanding into new, profitable segments.
4. How do you determine the Cost Per Lead (CPL)?
CPL is not a one-size-fits-all number. It is calculated based on:
Industry: Highly technical or competitive sectors (like Finance or SaaS) have higher CPLs.
Qualification Depth: A basic contact form submission costs less than a fully vetted, sales-ready appointment.
Channel: Highly targeted platforms (like LinkedIn Ads) typically cost more than general channels.
We calculate CPL by factoring in all campaign costs (ad spend, agency fees, tech) divided by the number of qualified leads delivered.
5. Do I need to provide my own content or website?
We offer a full-service solution, meaning you don't have to. Our sub-services include:
Content Creation: We design, write, and produce all necessary assets, from high-converting landing pages to video explainers and lead magnets.
Integration: We work with your existing CRM and website infrastructure, or we can build new campaign assets as needed, ensuring seamless setup.
6. What if the leads you generate don't convert into customers?
Our goal is to deliver qualified leads. We set clear criteria for qualification together upfront. If sales conversion rates are lower than expected, we conduct a joint review:
Marketing Check: We verify the leads met the agreed-upon MQL/SQL criteria.
Sales Check: We analyze sales process and follow-up efficiency.
We believe in partnership—if there is a sustained quality issue on our end, we commit to refining the strategy and campaign channels until the quality improves, or we adjust the payment terms as defined in a Hybrid model agreement.
Frequently Asked Questions (FAQ)
1. What is a "Lead" in the context of Nova Connects' services?
A lead is a person or business that has indicated interest in your product or service. We typically define three types:
MQL (Marketing Qualified Lead): Someone who has engaged significantly with our content (e.g., downloaded a lead magnet or attended a webinar) but is not yet ready to speak to sales.
SQL (Sales Qualified Lead): A lead who meets your Ideal Customer Profile (ICP) criteria and has shown explicit intent to buy, making them ready for a sales conversation.
Sales-Ready Appointment: A confirmed meeting or demo scheduled with your team.
2. How do you ensure the leads you deliver are high quality?
Our approach prioritizes quality over sheer volume through three core steps:
Precise Targeting: We use data to strictly target prospects who match your Ideal Customer Profile (ICP).
Intent-Based Content: We create valuable content (like specialized video or reports) that attracts only those actively searching for your specific solution.
Qualification: Our nurturing funnels and content consumption tracking pre-qualify leads before they ever reach your sales team, ensuring higher conversion rates.
3. What is the typical timeline for seeing results from a lead generation campaign?
Campaigns are typically phased:
Months 1-2 (Setup & Testing): Focused on strategy finalization, asset creation (landing pages, ads), and rigorous A/B testing to find the highest-performing channels and messaging. You will see initial lead flow here.
Months 3-6 (Scaling & Optimization): We scale the top-performing campaigns, leading to consistent, predictable, and measurable lead volume.
Beyond 6 Months (Sustained Growth): The foundation is built, and we focus on continuous optimization and expanding into new, profitable segments.
4. How do you determine the Cost Per Lead (CPL)?
CPL is not a one-size-fits-all number. It is calculated based on:
Industry: Highly technical or competitive sectors (like Finance or SaaS) have higher CPLs.
Qualification Depth: A basic contact form submission costs less than a fully vetted, sales-ready appointment.
Channel: Highly targeted platforms (like LinkedIn Ads) typically cost more than general channels.
We calculate CPL by factoring in all campaign costs (ad spend, agency fees, tech) divided by the number of qualified leads delivered.
5. Do I need to provide my own content or website?
We offer a full-service solution, meaning you don't have to. Our sub-services include:
Content Creation: We design, write, and produce all necessary assets, from high-converting landing pages to video explainers and lead magnets.
Integration: We work with your existing CRM and website infrastructure, or we can build new campaign assets as needed, ensuring seamless setup.
6. What if the leads you generate don't convert into customers?
Our goal is to deliver qualified leads. We set clear criteria for qualification together upfront. If sales conversion rates are lower than expected, we conduct a joint review:
Marketing Check: We verify the leads met the agreed-upon MQL/SQL criteria.
Sales Check: We analyze sales process and follow-up efficiency.
We believe in partnership—if there is a sustained quality issue on our end, we commit to refining the strategy and campaign channels until the quality improves, or we adjust the payment terms as defined in a Hybrid model agreement.
Final Thoughts on Partnership
The complexity of today’s digital landscape requires more than just marketing activity—it requires strategic integration. At Nova Connects, we don’t view ourselves as a vendor; we are a dedicated growth partner. We align our data-driven strategy with your revenue goals to ensure that every creative asset we deploy, and every campaign we launch, is rigorously focused on one outcome: delivering qualified, sales-ready leads right to your CRM.
Stop guessing where your next customer will come from. Start building a predictable, scalable pipeline with the confidence that comes from working with a full-service agency. We manage the complexity, so you can focus on closing the business we bring you.
Ready to Fuel Your Pipeline?
Connect Your Vision
Book a Free Discovery Call Let's define your Ideal Customer Profile, discuss your revenue goals, and map out a tailored strategy for predictable lead generation.
Final Thoughts on Partnership
The complexity of today’s digital landscape requires more than just marketing activity—it requires strategic integration. At Nova Connects, we don’t view ourselves as a vendor; we are a dedicated growth partner. We align our data-driven strategy with your revenue goals to ensure that every creative asset we deploy, and every campaign we launch, is rigorously focused on one outcome: delivering qualified, sales-ready leads right to your CRM.
Stop guessing where your next customer will come from. Start building a predictable, scalable pipeline with the confidence that comes from working with a full-service agency. We manage the complexity, so you can focus on closing the business we bring you.
Ready to Fuel Your Pipeline?
Connect Your Vision
Book a Free Discovery Call Let's define your Ideal Customer Profile, discuss your revenue goals, and map out a tailored strategy for predictable lead generation.
Final Thoughts on Partnership
The complexity of today’s digital landscape requires more than just marketing activity—it requires strategic integration. At Nova Connects, we don’t view ourselves as a vendor; we are a dedicated growth partner. We align our data-driven strategy with your revenue goals to ensure that every creative asset we deploy, and every campaign we launch, is rigorously focused on one outcome: delivering qualified, sales-ready leads right to your CRM.
Stop guessing where your next customer will come from. Start building a predictable, scalable pipeline with the confidence that comes from working with a full-service agency. We manage the complexity, so you can focus on closing the business we bring you.
Ready to Fuel Your Pipeline?
Connect Your Vision
Book a Free Discovery Call Let's define your Ideal Customer Profile, discuss your revenue goals, and map out a tailored strategy for predictable lead generation.
Other Services
Other Services
Other Services
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
-
-
Support@connectswithnova.com
Address
14 Conley Road, London, NW10 9PB
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
-
-
Support@connectswithnova.com
Address
14 Conley Road, London, NW10 9PB
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
-
-
Support@connectswithnova.com
Address
14 Conley Road, London, NW10 9PB
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed