Treatz Dessert Co.

Pure joy in every bite, on camera

Treatz, The Ultimate Dessert Co., is a dessert parlour brand with a look people remember: sage-green booths and counters, gold detailing, a cherry blossom tree that spills across the ceiling, and a neon sign that reads "Pure Joy in Every Bite". Nova Connects went in for a promo shoot to capture all of it.

The brief

A dessert parlour lives or dies on whether people want to visit. The space at Treatz is a big part of the experience, so the content needed to make someone scrolling at home feel like they were walking through the door, then show them the desserts that make the trip worth it.

Shot on iPhone, made for the phone

We filmed the whole promo on iPhone. That wasn't a shortcut. Most people will watch it on a phone, so we shot it the way they'll see it: vertical, close and moving. It also means the format is easy for Treatz to repeat for future launches and seasonal menus.

• The arrival. Opening on the illuminated Treatz sign outside, so the brand is the first thing you see.

• The details. The gold logo on the green counter, the globe lights, the blossom and the neon, each given its own moment.

• The desserts. Slow, close shots of a loaded shake dripping with chocolate, the kind of shot that makes people stop scrolling.

• The space. A walk through the seating area to show there's room to sit down with friends.

The result

A 30-second mobile promo, cut to music for Instagram Reels and TikTok, that sells the experience as much as the menu. It gives Treatz a polished piece of content to post, pin and put behind ads, shot quickly and without a full production crew.