A new-branch launch and £1 burger relaunch that brought in over 200 people, sold 100+ tickets and generated nearly half a million views.
Project details
Campaign focus
Sydenham branch launch and £1 burger relaunch
Channels
Launch event, social media
For the opening of Sweets Town’s new Sydenham branch, Nova Connects helped turn a £1 burger relaunch into a busy local event. The campaign brought people together in person while building attention for the branch online.
The launch
We promoted the new branch and its £1 burger offer as an event worth showing up for. The launch gave the local community a chance to discover Sweets Town, while social content extended the energy of the day beyond the people in the room.
The results
More than 200 people came through for the launch, with over 100 tickets sold for the £1 burger relaunch. The campaign generated nearly half a million views, lifting visibility for the new branch and growing its social media presence.
