A new website for London dessert bar Miktreatz: menu, store pages, events and franchise enquiries, and dessert landing pages built to be found on Google.
Project details
A website as considered as the desserts
Miktreatz is a boutique dessert bar with stores on Bruce Grove in Tottenham and The Broadway in West Ealing. Kunafa cups, milk cakes, San Sebastián cheesecake, waffles, signature shakes and bubble tea, open until midnight on Fridays and Saturdays. The stores are all gold, deep purple and theatre. Nova Connects designed and built miktreatz.com to feel the same way online.
The brief
Miktreatz had grown from a single counter into a small family of stores, with private events, gift cards, a members' club and plans to franchise. All of that needed to live on one site that looked as premium as the stores, worked properly on a phone, and helped people searching for desserts in London actually find them.
What we built
A full menu with category tabs, from new items and signature kunafa confections to shakes and bubble tea, with prices.
Store pages for Tottenham and Ealing with opening hours, phone numbers, directions and book-a-table links.
Parties and events with an enquiry form for birthdays, baby showers, corporate events and private hire.
Franchise enquiries with a dedicated page and form for operators who want to bring Miktreatz to their city.
The Miktreatz Key members' sign-up and Gift Key gift cards.
Order Now buttons throughout, plus FAQs and contact details.
Design
We kept the food front and centre. Big, rich photography, elegant serif headings, gold accents on deep purple and black, and plenty of space. Most visitors arrive on their phone, often late in the evening, so the site was designed mobile-first: menu, directions and ordering are never more than a tap away.
Built to be found
A beautiful site doesn't help if nobody finds it. Every page has its own title and description written for search. We added dedicated landing pages for the desserts people actually look for, like kunafa in London and milk cakes in London, separate pages for each store, and the Miktreatz Journal: dessert guides and local guides such as late-night desserts in Tottenham and Ealing.
The result
Miktreatz now has a website that matches the experience in store and does the jobs the business needs: showing the menu, getting people through the door, taking event and franchise enquiries, and growing the members' list. You can see it live at miktreatz.com.
